In Toshikazu Kawaguchi’s Before the Coffee Gets Cold, a Tokyo café offers a chance to travel back in time. Visitors must return before their coffee gets cold. I was fascinated by the idea of a cup of coffee that could take me back in time.
Then, in September 2026, I met Matthew at the Delicious All Day Coffee stall at Toronto’s Cabbagetown Festival. That first sip brought back my visit to a coffee estate in Chikkamagaluru, aka, the coffee Land of India.
I met Matthew at ‘Delicious All Day Coffee’ (yes, that’s the brand name) stall at the Cabbagetown festival 2026. If you have read my Velvet Lane feature, you will know that my partner and I take our coffee quite seriously. And we hate any artificial flavour in our coffee. It needs to be fresh, mild, with subtle flavour notes that it soothes the senses naturally. Before I spoke to Matthew, the poster on display caught my attention- the photographs of the farms and Matthew’s parents holding a cup of coffee on the farm. Then Matthew started talking about the coffee, his enthusiasm and openness about where the coffee comes from took me back in time when a coffee estate was just a six-hour drive away from where I lived.
Force of habit, I took a bag home, brewed it the next morning and messaged Delicious All Day Coffee on Instagram to do a feature on Matthew and his family-owned coffee brand.
Meet The People Behind The Most Authentic Colombian Coffee In Canada
Coffee growing has been in Matthew’s family for three generations. It is that old and good!
Matthew had moved to Canada with his parents when he was nine months old. Over the years, his parents worked different jobs, but were not happy with the 9-to-5 grind. On one of their visits to Colombia Matthew’s mother’s cousin, who owned the coffee farm, asked her, “Have you guys ever thought about selling the coffee in Canada?”
Matthew’s parents- Adriana and Wilson, started Delicious All Day Coffee in 2017. The first batches were small enough to travel in suitcases. Early on, they were bringing back roughly 30 coffee bags. As the business grew, her mother took multiple trips an year to maintain the demand-supply.
Their first market setup in Niagara was equally modest: a small table, a thermos, and about four bags on display. There was no fancy coffee machine or elaborate booth. His father was working two jobs at the time. On his days off, he went to markets, with Matthew’s mother helping him.
When the pandemic hit in 2020, Matthew’s father lost his full-time work. His parents decided to put their time into the coffee business, participating in events and taking their coffee to more places. Matthew helped occasionally. The introvert in him was hesitant to talk to people. But the Matthew I met in Cabbagetown festival was maybe, Matthew 2.0- I don’t remember a customer he just served coffee to. He invited them to try a sample before buying, explained to them why the coffee is so special and also agreed to speak with me. His willingness to talk about the coffee was a large part of why I stopped, stayed, and eventually asked for this interview.
His father, on the other hand, could make friends with anyone. Matthew learned by going to more events with him, starting conversations, and getting used to explaining the coffee to strangers. He joined them full-time four years back, leaving the retail work he had been doing at a local mall.
It Is All About Where The Coffee Comes From!
The family grows its coffee in the Colombian mountains, at elevations roughly 1,700 to 2,000 metres above sea level.
The farm has avocado, plantain and cacao trees growing around the coffee plants. The brand’s coffee taste notes and organic range comes from this! The “semi-organic” range comes from another same family owned farm around Medellín.
My personal favourite is the organic coffee- a little sweet and more aromatic. It has a chocolaty note which to my surprise was naturally occurring in his coffee. As Matthew puts it- the chocolatey notes become more noticeable in the darker roasts. For someone who has bought flavoured coffee and then regretted how artificial it tasted, that distinction matters to me.
The Coffee So Good That It Needs A Cafe On Its Own!
“Please open up a café”- I said some version of this to Matthew several times during our conversation. I’d love somewhere I could become a regular.
“Our coffee, it’s all about the experience,” he told me. At a market, he can explain the farms, offer a sample, and give people a chance to ask questions. To be honest, this is how I first got to know the coffee, and I can see why he wants to keep doing it.
There is also the question of how much coffee they can supply. They bring it over in small batches, and Matthew does not think their current quantities would be enough to supply any café consistently. With the impact of El Niño, the heat has reduced the amount of coffee the family can grow and harvest.
At the time we spoke, he and his father were doing summer and autumn events. With a small team, they have to be selective about where they go. The display that first drew me in is a family effort, too. His parents came up with the business name and the coffee-bag design.
What’s With The Name?
I know, it is an unusually long name! So I had to ask.
To my surprise, his parents chose the name. Came in a brim when they were brainstorming the brand name with Matthew and his sister. Their idea- the name needs to reflect what it feels like having their coffee. Well, point taken! He jokes that it makes for a rather long email address when customers send an e-transfer.
Would I Pay More For This Coffee Again?
I wasn’t paid to write this and I actually I bought my own 500 g bag of coffee for $60 CAD! It costs more than a typical supermarket coffee pack. But would I pay more, again? Without a doubt, yes!
It is because I love how my mornings instantly become better when I have a good cup of coffee in my hand. I like my morning coffee nicely brewed, with good aroma that comes from freshly ground beans, and with a book in hand.
This particular coffee grows at the best possible location, travels a distance to reach Canada and deserves my money to make that part of my day and mood 10X better.
I liked the milder, smooth cup I tried at Cabbagetown festival, and I liked drinking it at home. Knowing which family grows it, and being able to talk to the people bringing it here, adds to that experience.
If that sounds like you, try it black, before adding anything. You can still have your next cup exactly how you like it.
Where To Find Delicious All Day Coffee
For Toronto pop-ups and markets elsewhere in Ontario, follow @deliciousalldaycoffee on Instagram. Matthew says this is where they share upcoming appearances.
You can also order online. Their shipping policy covers North America: Delicious All Day Coffee: https://deliciousalldaycoffee.com/
The range includes medium roast, dark roast, and espresso, with whole-bean and ground options. You can browse the organic range and the options the brand labels “semi-organic” on the Delicious All Day Coffee website.
A café is still something he would love to have. A coffee truck is another idea he has considered. For now, both are possibilities he is thinking about.I will keep an eye on where he is setting up next.
Tell me about your favourite coffee spot , or a small business you think more people should know about. I’d love to visit, meet the people behind it, and hear how it all started. Your recommendation could be my next story on Under the Wraps.